This seminal pop-up store, if you can contemplate such a thing, was on Kingley Court round the back of Carnaby Street or thereabouts. Puma donated a bunch of trainers to be ‘customised’ and Jamie Hewlett wrote ‘Nike’ on them in felt tip then sold them for £22.
Anyway, these are the invites that we handed out. They’ve got a reindeer roasting on a spit on them, naturally. Nowadays of course a ‘stiffy’ or cardboard invitation is considered rather classy, and quite right too.